When I talk about how the appearance of your resume is just as important as the content, what I'm referring to is readability - the snap decision one makes about how easy or difficult it will be to review.
What I see quite often are really "busy" resumes - tons of stuff going on. Bold, underlining, caps, horizontal lines, color, columns, different fonts/sizes, pictures, text boxes, shading - you name it.
I understand the desire to want certain things to stand out - that's important. But remember, if you try to make everything stand out, nothing will stand out.
Keep it simple, consistent, and professional, and use elements sparingly to draw the reader's attention to the most important information.
All the best!
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