|
I believe in the power of words and I love quotes that make you stop and think. Here are some of my favorites: A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. If you’re not serving the customer, your job is to be serving someone who is. If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right. Good customer service costs less than bad customer service. Start with asking what interaction the consumer would want to have. They develop your strategy from there. The first step in exceeding your customer’s expectations is to know those expectations. Isn’t it really ‘customer helping’ rather than customer service? And wouldn’t you deliver better service if you thought of it that way? Your most unhappy customers are your greatest source of learning. If the shopper feels like it was poor service, then it was poor service. We are in the customer perception business. Instead of selling to your customers, help them buy. Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can. Ask your customers to be part of the solution, and don’t view them as part of the problem. Know what your customers want most and what your company does best. Focus on where those two meet. Your customer doesn’t care how much you know until they know how much you care. In the end, the customer doesn’t know, or care, if you are small or large as an organization. She or he only focuses on the garment hanging on the rail in the store. You don’t earn loyalty in a day. You earn loyalty day-by-day. Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you. Here is a simple but powerful rule: always give people more than what they expect to get. Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. The purpose of a business is to create a customer who creates customers. If you are not taking care of your customer, your competitor will. When you’re trying to make an important decision, and you’re sort of divided on the issue, ask yourself: If the customer were here, what would she say? Customer satisfaction is worthless. Customer loyalty is priceless. The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about. Consumers are statistics. Customers are people. Hope you enjoyed! ---- Mike Howard, Professional Resume Writer If you enjoyed this post, follow me on LinkedIn or Twitter for more.  Comments are closed.
|