Customizing - or tailoring - your resume for each different type of position you apply for is very important. After all, there could be specific qualifications or certain aspects of your background that you'd want to draw more attention to, depending on what it is you're applying for.
Here are the steps to take and things to consider:
If your resume has a headline at the top (usually below your name and contact information but above everything else), that's probably the most common part of your resume that you'll want to customize. It's one of the first things the reader will see, and it needs to accurately and strongly tell them what you bring to the table in relation to the job you're applying for.
For example, maybe right now it says TOP-RANKED STORE MANAGER / DISTRICT MANAGER CANDIDATE, which is a solid headline. But what if you're applying for a district HR manager role?
Here's the key with headlines: You can't position yourself as something you're not. In other words, if you have zero experience in HR roles, you can't really use DISTRICT HUMAN RESOURCES MANAGER as the headline on your resume. If you do, you're only going to disappoint (and likely frustrate) recruiters who will expect to see HR-specific positions in your work history. Trust will disappear.
But you can use something like this:
And so on (there are tons of options).
In each case, you're not proclaiming yourself to already be a DISTRICT HUMAN RESOURCES MANAGER, you're simply saying you have some HR-related experience. It doesn't come across as a lie/exaggeration, like it would if you boldly stated DISTRICT HR MANAGER at the top of your resume.
So the headline is typically the first - and most common - part of your resume that you'll want to customize.
If there is a summary at the top of your resume (there doesn't always need to be), that's going to be the second thing you may want to tailor. It doesn't always have to change - it depends on how different this job is from the other ones you applied for - but you absolutely need to read it and see if it needs tweaking before you submit your application.
Summaries are not nearly as important as many people think, at least not in my experience. Sometimes I see resumes where it's clear the person thinks the summary is the most important part of the resume, judging by how much space it takes up in comparison to their work history. But in my view, recruiters are much more interested in your career path (where you've worked, when, and what positions you've held) than a flowery summary that goes on and on about what you think of yourself.
But summaries can be helpful if done right, and if you have one on your resume, you definitely need to tailor it to the position you're applying for. Here are some thoughts:
Your employment experience is the last major area you may want to tailor, and again, it really depends on what you're looking for. After all, you can't change everything. For one, where you worked is where you worked, whether you consider it to be a selling point going forward or not (although there are ways of emphasizing other things, rather than company names). The positions you held are the positions you held, whether or not you wish you had different roles in the past (although, again, there may be opportunities to adjust your titles). Finally, when you worked for each company can't really be changed either (although, you guessed it, sometimes gaps can be de-emphasized).
Here are some ways you can customize your work history:
Those are the primary ways you may want to tailor your resume when you apply to different types of positions, but there could be more. (For example, you may want to add in certain training programs you took, if you think they'll want to see that.)
Customizing your resume before you hit send is all about putting in that little bit of extra effort to give you the best chance of success, just like writing a customized cover letter (which I recommend). Recruiters notice the effort, and it can absolutely help.
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Best of luck!