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If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune. Passion persuades and, by God, I was passionate about what I was selling. For every sale you miss because you're too enthusiastic, you will miss a hundred because you're not enthusiastic enough. Most people think "selling" is the same as "talking." But the most effective salespeople know that listening is the most important part of their job. Sales are contingent upon the attitude of the salesman, not the attitude of the prospect. Instead of selling to your customers, help them buy. In the South, we tell stories. We tell stories if you’re in a sales position, if you’re in a retail position, you lure your customer by telling a story. You just do. You don’t close a sale, you open a relationship if you want to build a long-term, successful enterprise. A sale is not something you pursue, it is something that happens to you while you are immersed in serving your customer. Stop selling. Start helping. Hope you enjoyed. Happy selling! Mike Howard If you enjoyed this post, follow me on LinkedIn for more! Check out the rest of my website:  Comments are closed.
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