As a professional resume writer, I often get asked whether I write LinkedIn profiles in addition to resumes. After all, a strong LinkedIn profile is an important part of job searching these days.
The answer, really, is yes - but it's not as cut and dry as that.
I write resumes for my clients. I don't write something separate for their LinkedIn profile.
But the reason for that is it's not necessary to write something separate for LinkedIn.
I know that sounds strange to anyone who's been researching job search support. I know that most resume writers also write LinkedIn profiles - and I believe some only write LinkedIn profiles, not resumes.
I don't, and that's because I think paying extra for LinkedIn profiles is a waste of money.
Resumes and LinkedIn profiles contain the same type of information, so why do they need to be different?
If a recruiter looks at your resume, they're going to expect to see a certain type of information. If they look at your profile, they're going to expect to see the same type of information.
And you never know which one they'll stumble upon first - your resume or your profile.
Let's look at it in detail:
What do you normally find at the top of a resume AND a LinkedIn profile?
-> The person's name.
Great, so if you're building your profile, that can just be copied over from your resume (if for some reason you forgot it).
What do you often see next on both a resume AND a LinkedIn profile?
-> A headline.
I use a headline on almost every resume I write, and I see them regularly on other resumes. A headline is useful because it tells the reader, at a glance, who you are. If you have a strong headline on your resume, you can copy it over to your profile. (Why think of something new?)
What often comes next on both a resume AND a LinkedIn profile?
-> A summary.
As I've said before, you don't HAVE to have a summary on your resume, but most people have one and they are most effective when they actually summarize your background and other key qualifications. So if you have a powerful, compelling summary on your resume, guess what? You can copy that over to your profile as well. (Again, what's the point in writing something different?)
After the summary, what do you normally see on both a resume AND a LinkedIn profile?
-> The person's work history.
On a resume you'll likely find the names of the companies they worked for, the job titles they held, and the corresponding dates. You may also see a description of what they were accountable for, and a list of concrete achievements and contributions. There is space for all of this on a LinkedIn profile too, so why not copy that information over as well? (Just don't forget about confidentiality - you may not want everyone to see the same level of detail on your profile.)
After work history, what comes next on both a resume AND a LinkedIn profile?
-> Volunteer experience, education, training, certifications, etc.
Like everything else, this can all be copied over from your resume to your profile.
If you're job searching and you have an excellent resume, I can't see any need to write something completely different for your LinkedIn profile - and I certainly don't see any need to charge someone extra for it.
Just copy over the information from your resume to your profile (again, keeping in mind confidentiality).
Oh, and get some LinkedIn recommendations as well - they can be extremely valuable.
Best of luck!